Cookie Policy



  • Use of Cookies

H.B. Fuller Company 1200 Willow Lake Blvd, Vadnais Heights, MN 55110, “H.B. Fuller” uses cookies on the site (“Site”). Cookies are small text files that are placed on your computer or mobile device by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide web services and functionalities for the users. For example, they enable you to improve your experience on the Site and enable the Site to remember your actions and preferences (such as language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the Site or browse from one page to another.

  • Types of Cookies 

Cookies may be either “persistent” cookies or “session” cookies. A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date). A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

We use the following types of cookies:

Strictly Necessary Cookies: These cookies are essential in order to carry out a request initiated by you, for example by remembering information provided by you as you move through the site and managing your logged-in status during the session. You cannot opt out of these cookies as the Site cannot function properly without them.

Performance Cookies: These cookies allow us to collect data relating to your use of our Site, including the content on which you click while browsing on our Site, in order to collect and record information about what you viewed on our website, to measure the effectiveness and consumer interaction with the Site and improve our Site over time and to help us understand the size of our audience and traffic patterns. These cookies may be provided by our third-party analytic tool provider but are only used for purposes related to our Site.

Functionality Cookies: These cookies allow the Site to remember choices you have made in order to provide functionality for your benefit. For example, functional cookies allow the Site to remember settings specific to you, such as your country selection, language preferences and persistent logged-in state if selected by you, and other customized features.

Targeting Cookies: These cookies remember information regarding your use of our Site and other websites so that we can serve promotional and other targeted information to you specific to your interests on our and other websites.

Social Sharing Cookies: These cookies provide access to social networks and may collect personal information in relation to your use of these networks. We have no control over how the social networks may collect and use your personal information and their use is subject to the social network’s privacy policy.

The table below explains the cookies and web beacons we use at the Site (website cookies and third party cookies) and why we use them. [By clicking the “Opt Out” button you can refuse cookies which are not Strictly Necessary Cookies.]




Expiry date

Personal data collected


Strictly Necessary

Identifies the user session to the web server, allowing the server to respond to user actions

Session Cookie

No personal data



Identifies the user-selected Country from the Global Gateway page.

Sesion OR 60 days, depending on the value of HBFuller_OptOut

Geographic location (Country level)



Identifies the user-selected Country-Specific domain name from the Global Gateway page.

Sesion OR 60 days, depending on the value of HBFuller_OptOut

No personal data



Allows the user to opt-out of functionality cookies.

60 days

No personal data



Identifies the user-selected Language from the Global Gateway page.


Session OR 60 days, depending on value of HBFuller_OptOut


Preferred language


Targeting & Performance


Allows the system to track users between visits to identify commonly-visited pages. Allows the system to perform Geographic IP lookups for use on the "Distributor Locator" page.


10 years

IP Address and Geographic location (City level)


Strictly Necessary


Used by the web server to serve the correct language content from page to page within a session.


Session cookie

Preferred language



Identifies the users country and stores the tag for that country. We then filter products on the product pages and the product finder that are tagged with this country tag.

Session OR 60 days, depending on value of HBFuller_OptOut

Geographic location (Country level

Google Analytics:
 As mentioned above, H.B. Fuller uses Google Analytics, a third-party web analysis service provided by Google Inc. (“Google”). Google Analytics uses “performance cookies” to analyze how you use the Site. The information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by Google on servers in the United States. This Site uses Google Analytics with the expansion ‘_anonymizeIp()’; therefore, only abbreviated IP addresses will be further processed, so that a direct connection to the individual user is eliminated. Your IP address will be shortened beforehand by Google (i.e., the last octet of the IP address will be anonymized) within member states of the European Union or in other signatory states of the Treaty on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google Server in the USA and shortened there. Google will use this information on behalf of the Site operator for the purpose of evaluating your use of the Site, compiling reports on website activity, and providing other services to website operators relating to website activity and Internet usage. Google will not associate the IP address transmitted under Google Analytics by your browser with other data held by Google. You may prevent the use of Google Analytics by disabling cookies in the browser’s set up screen. You may prevent the storage of cookies by selecting the appropriate settings on your browser software; however, we must advise you that in this case, you might not be able to use all functions of this Site to the full extent. You may prevent Google from recording the data generated by the cookie and pertaining to your use of the Site (including your IP address), or processing these data by downloading and installing the following browser plug-in available through Google at the following link:

Google’s Privacy Notice is located at

An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this Site: <a href=“javascript:gaOptout()”>Disable Google Analytics</a>.

Cookies and Third Party Advertisements: H.B. Fuller has relationships with third party advertising companies to place advertisements on this Site and other websites, and to perform tracking and reporting functions for this Site and other websites. These third party advertising companies may place cookies on your computer when you visit our website or other websites so that they can display targeted advertisements to you. We do not give these third parties any personal information as part of this process. However, this Cookie Policy does not cover the collection methods or use of the information collected by these vendors. [For more information about third party Internet advertising companies (also called “ad networks” or “network advertisers”) please visit the Network Advertising Initiative (NAI) at H.B. Fuller participates in cookie-based ad networks operated by:

  • Google (AdWords, Analytics, DoubleClick For Advertisers);
  • MediaMath;
  • Microsoft Advertising (Bing and Yahoo);
  • Kenshoo.

These companies use cookies, web beacons, pixels, or other technologies to collect information about the effectiveness of their advertisements and the types of ads that would be of greatest interest to you. These tools allow them to track some data relating to your computer and your internet browsing on H.B. Fuller sites or other sites that participate in their networks. This data includes your computer’s IP Address, the Site addresses visited, the browser type used, the computer’s operating system, and the date, time and duration of the visit to each page. We do not permit these companies to collect any further personal information about you, such as your name, e-mail or physical address. For more information about these specialized cookies and other technologies we suggest you visit:

  • Your choice

You can reject all cookies (except strictly necessary cookies) in case you prefer not to receive them, and you can have your computer warn you whenever cookies are being used. You can delete the cookies that are already on your computer, and you can set your browser to prevent them from being placed. Disabling cookies may, however, prevent some web services from working correctly. Please be aware that, when you have set your computer to reject cookies, it can limit the functionality of the Site you visit, and it is possible then that you do not have access to some of the features on the Site.

To disable cookies, or to receive a warning whenever cookies are being used, you have to adjust your browser settings. You can adjust your browser settings to delete certain cookies. Visit the “help” section of your browser for how to manage your cookie settings, or follow the links below:

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

To opt-out of targeting by many third party advertising companies, please visit the Network Advertising Initiative (NAI) at or

There also are software products available that can manage cookies for you. Many web browsers allow you to use a “Do Not Track” function to inform websites and ad networks that you do not want your online activities tracked. For more information on browser tracking signals and Do Not Track please visit

If you have any questions about our (use of) cookies, please contact us at

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